1. Introduction
Welcome to FreshStart Homes. This website is operated by Seah Jian Ling (CEA Reg. No. R071748B), a licensed real estate agent registered with ERA Realty Network Pte Ltd (CEA Agency Licence No. L3002382K).
We understand that navigating a matrimonial property sale during a separation requires the utmost discretion and care. This Privacy Policy outlines how your personal data is collected, used, disclosed, and protected in compliance with the Personal Data Protection Act (PDPA) of Singapore.
2. Information We Collect
To provide you with professional and accurate real estate advisory services, we may collect the following types of personal information:
- Identity & Contact Information: Your name, phone number, email address, and NRIC/FIN (only when required for official property transactions).
- Property Details: Information regarding your matrimonial home, including address, ownership structure, and financing details.
- Legal & Financial Status: Details pertaining to your HDB Minimum Occupation Period (MOP), CPF usage, outstanding mortgages, and the status of your Interim/Final Judgment purely for the purpose of assessing your eligibility to sell.
3. How We Use Your Information
Your personal data will be strictly used for the following purposes:
- To assess your eligibility to sell your matrimonial home in accordance with HDB or URA regulations.
- To provide neutral, data-driven property valuation and marketing strategies.
- To communicate with you (via phone, email, or WhatsApp) regarding viewings, offers, and transaction timelines.
- To facilitate the legal execution of the property sale in alignment with your court orders.
- To comply with internal agency policies (ERA Realty Network Pte Ltd) and regulatory requirements set by the Council for Estate Agencies (CEA).
4. Neutrality & Information Sharing
Because FreshStart Homes frequently represents both parties in a finalized divorce, strict neutrality and transparency are maintained.
- Between Parties: Information regarding property offers, marketing updates, and transaction timelines will be shared equally with both spouses (or your respective legal counsel) to ensure fairness.
- Third-Party Authorities: We may share necessary information with government bodies (such as HDB, CPF Board, IRAS) and your appointed law firms/conveyancing lawyers to facilitate the sale.
- We do not sell, rent, or lease your personal information to external marketing agencies or unauthorized third parties.
5. Cookies & Tracking (Google Ads)
This website uses tracking technologies, including Google Ads tracking tags, to measure the effectiveness of our advertising campaigns and understand how users interact with our site. These tools collect anonymous, aggregated data (such as clicks on the WhatsApp or Call buttons) to help us improve our services. You can adjust your browser settings to refuse cookies if you prefer.
6. Data Security
We implement appropriate technical and organizational security measures to protect your personal data against accidental loss, unauthorized access, alteration, or disclosure. Physical documents and digital files containing sensitive legal or financial information are handled with strict confidentiality.
7. Your Rights
Under the PDPA, you have the right to request access to the personal data we hold about you and to request corrections of any inaccuracies. You may also withdraw your consent for the collection and use of your data, though doing so may prevent us from providing our real estate services to you.
8. Contact Me
If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal data is handled, please contact me directly:
- Name: Seah Jian Ling
- CEA Reg. No.: R071748B
- Phone/WhatsApp: +65 9826 2211
- Agency: ERA Realty Network Pte Ltd